logo/identityillustration
The client was looking for an appealing, fun, and mom-friendly brand identity, under which they could market their fashionable baby (nursing) cover-ups.
Design included both a primary (illustrated) logo, as well as a secondary, text-only version which could be used on product hang-tags and sewn-in labels.
To further develop the brand, I also designed a flower and sun illustration (which became the background for the undercover baby website).
